Conversion rate Have you ever wondered what the conversion rate is on your TPT product statistics page? Or have you wondered what to do with that little number? For me, yes and yes. Well, I don’t know yet what to do with it but I’m going on a journey to find out. The conversion rate is the number of people who buy your product divided by the number of people who view your product. In other words, after people take a look at it, how many actually buy it? Why is this useful? Imagine if you went to buy a new phone and the newest released version with all the bells and whistles was $200. After you investigate to make sure this is the real deal, you are convinced this is a genuine great deal. My guess is you would buy it then and there and so would 100% of everyone who sees that deal will also buy it. That product conversion rate is 100% and clearly the price is way too low. If the phone manufacturer increases the price to $800 they will still get lots of people to buy it because that’s
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